Tweaked deprecation text in README.md
diff --git a/README.md b/README.md
index 9251b98..25a2a59 100644
--- a/README.md
+++ b/README.md
@@ -4,26 +4,30 @@
A wrapper around Google Analytics for command-line, web, and Flutter apps.
-## UPDATE: Intent to deprecate
+## UPDATE: Intent to discontinue
-As an update for consumers of this package, we intend to deprecate
-`package:usage`. https://github.com/dart-lang/usage/issues/185 has details and
+As an early warning, we intend to discontinue `package:usage`.
+https://github.com/dart-lang/usage/issues/185 has details and
discussion, but briefly:
-- this package uses the older Universal Analytics protocol to record hits to
- Google Analytics
-- Universal Analytics properties will stop processing new hits on July 1, 2023
-- this library does not support the newer GA4 protocol
-- we (the Dart team) originally built this package for our own use, but we're no
- longer consuming it
+- This package uses the older Universal Analytics protocol to record hits to
+ Google Analytics.
+- Universal Analytics properties will stop processing new hits on July 1, 2023.
+- This library does not support the newer GA4 protocol,
+ and there is no plan to make it do so.
+- We (the Dart team) originally built this package for our own use,
+ but we're no longer using it.
+
+For these reasons, we're deprecating use of the package,
+and will discontinue support entirely no later than July 1, 2023.
Clients who want to record hits to Google Analytics could:
-- for web clients, wrapping the gtags.js library is a good solution
-- for native clients, sending hits to the new protocol is not much more
- difficult than sending HTTP POSTs to the right endpoint
+- For web clients, wrapping the `gtags.js` library is a good solution.
+- For native clients, sending hits to the new protocol is not much more
+ difficult than sending HTTP POSTs to the right endpoint.
-See also https://github.com/dart-lang/usage/issues/185 other potential
+See also https://github.com/dart-lang/usage/issues/185 for other potential
remediations.
## For web apps
